With the increasing budget cuts to the UC Berkeley campus, the success of Fraternity & Sorority Life at the University is going to be dependent on the support and resources provided to this group. There are many chapters on the campus that have been established at the University for over a 100 years, and at the same time there are other chapters who have been on the campus for less than 30 years. In order to continue the growth of fraternities and sororities, the University needs to provide resources for all these chapters to grow. Not all groups have the means or funds to grow organizationally; in order to help some of these fraternities and sororities grow, they will need to be given the resources that they do not have access to. There are some organizations, who continually try to “re-invent” the wheel, because they don’t have access to best practices for officer transition, mentorship, recruitment strategies, and membership development.
In addition the image of fraternity & sorority life needs an overhaul. Parties and socials are the stereotypes that are often portrayed in the media, but there are other values these organizations have in their mission statements like brotherhood/sisterhood, academics, philanthropy, leadership, and cultural awareness. Usually the stereotypes are the images that are getting front page headlines, while the core values are not shown in the media. These images affect the recruitment aspects of fraternities and sororities, so there is a need to change the image.
Finally, growth equates to a long standing (somewhat eternal) status quo, whereby the members of the chapters not only know what they're doing, but have the resources to achieve their goals including recruitment, programming, community service, and graduating. The organizations may not necessarily grow in numbers, but in strength. This growth solidifies each organizations individual presence on campus and guarantees a long standing relationship with the academic and surrounding communities. Here are some of the recommendations from the Growth committee to help fraternity and sorority life grow:
1. MCGC, NPHC, Panhellenic, and IFC shall create a fund and work with the Daily Cal or any other media outlet to promote and publish their philanthropic and scholarship events and awards in order to give a more positive image than just parties and socials. The councils need to start promote a more positive image of themselves. This is a marketing war. The types of stories making the papers are usually negative, so councils will need to be more proactive in order to develop a more positive image, stressing that fraternities and sororities are values-based organizations. Having good data on service hours, philanthropy totals, involvement and awards are crucial to “making the case” for the community.
2. Fraternity and sorority life will need to host an annual, mandatory retreat for fraternities and sororities. This will need to be funded by the University, chapter dues to their councils, sponsorship, or some combination. There will need to be a minimum of 2 members from each chapter, the chapter president and one other executive officer. At the retreat, membership will learn teambuilding, “best practices” and similarities organizations have with each other. At this retreat, all groups should be made aware of resources, which are offered by the University, as well as Fraternity and Sorority Life.
3. In line with the Support committee, there needs to be ample Fraternity & Sorority life staff to assist in the development of fraternities and sororities. This is essential in order to give the proper resources to help with the growth of organizations. Staffing trends for similar offices throughout the country can be obtained to see if the office is in line with staffing best practices.
4. Fraternities and sororities should use their public relations/social chairs in order to provide more positive insightful information at council meetings. They should regularly seek out the help of other organizations within their council and Greek community, whenever possible. (Having more than 1 organization partake in an event not only lowers the cost & manpower but it also demonstrates the strength of the Greek community.)
5. (In terms of the MCGC & NPHC) Funding should be given by the University to invest in development workshops that the councils want to focus on developing. These should be geared at assisting the existing chapters to grow as opposed to recruiting new chapters. Possible moratorium for another year so organizations that are already on campus can start developing as organizations.
6. At the end of each rush period/new member intake/process, the new members should partake in a workshop that will familiarize them with each chair within their respective organization. Whenever possible members should shadow the chair they are elected into, a year or semester before they actually take the position.
7. Require inter-Greek community service and/or programming (Greek Games) with a higher mandatory participation by each organization. Instead of numbers, focus on percentages of individuals registered that semester. Ex. 50% of your chapter must participate, and tie it into recognition agreement, which would be a fairer measure of participation given the diversity of sizes of chapters at Berkeley.
8. Mentorship programs need to be developed in order to find the “best practices” that are used in organizations. Alumni, past Chapter Presidents and other e-board members who are willing to volunteer their time and get a chance to collectively inform the "future" generation of “How to develop Greek Leaders.” In order to grow in numbers, the culture needs to change from brothers and sisters in college, to brothers and sisters for life.
9. Greek 101: Changing the Image of Fraternity and Sorority Life. Have a Pre-Greek Orientation presented by the University for all the individuals who would like to possibly join and requiring all individuals to register before going through an induction phase. We will be able to collect data about the initial interest versus those who actually go Greek. It will also be valuable in showing the many faces of those interested in being Greek. This should be reviewed after the 4th year of implementation to see its effectiveness of how Fraternities and Sororities are viewed on campus.
10. Set policies regarding recruitment and academics to streamline the processes and ensure that those who go Greek achieve the success we associate with being Greek.
11. Create a joint Fraternity & Sorority programming board to combine the programming functions of the councils to provide comprehensive programming that meets the needs of all fraternity and sorority members.
12. Create an Intake/Recruitment/Rush task force that will examine practices and make recommendations to lead to greater numbers going through the process and ultimately joining a chapter.